// Growth & Performance Marketing
I build customer acquisition systems end to end: strategy, landing pages, tracking, paid traffic and CRM, then refine the whole chain against measured performance.
From the moment I started studying digital marketing it was clear that none of its parts work in a silo, and curiosity is what pushed me past the phase that was formerly mine. I have worked across all of them: the business strategy that sets the objective, the pages and the traffic that reaches them, the tracking that says what actually happened, and the daily reality of the sales team, where numbers on a screen turn into people deciding whether to buy, or not.
FYM Formazione e Coaching · Rome, Italy
Sustained a 7.4x return on ad spend across Google and Meta over a full year of campaigns, in 2025.
Rebuilt an event acquisition campaign end to end: cost per lead down 68%, from €43.67 to €13.75, with twice the leads on 35% less spend.
Built a direct sales funnel end to end, from page and creatives to Meta Ads and the post-purchase flow: 1.6x return on ad spend on its first run, from cold traffic with no campaign history.
I owned the acquisition and conversion side of digital marketing on high-ticket coaching and training programmes sold direct to consumers: websites and landing pages, funnels and automations, paid traffic, tracking and CRO, from strategy to build to the data that came back.
Exolus Digital Marketing · Rome, Italy
My own practice, built from scratch: I handled everything from finding the clients to delivering the work, for SMEs and independent professionals.
Impresa Edile Costello · Ladispoli, Italy
Built the company website to acquire clients for its services and connected it to HubSpot, so every enquiry enters a pipeline with the follow-up already defined.
“Alex is a great digital professional: serious, professional, available, and always finds a solution. He supports us with the Coaching School and all our partner projects, such as negotiation and feedback culture. And we will carry out many other projects with him and thanks to him.”
Piercarlo RomeoCEO & Founder, FYM“I had the pleasure of meeting Alex during a FYM (coaching, training and consulting school) meeting, and I immediately sensed something rare in him: an extraordinary balance between technical expertise and human qualities. Despite his young age, Alex demonstrates solid preparation, a clear vision and a communication skill that inspires trust. …”
What is most striking is his approach to relationships: he knows how to listen, understand and translate needs into concrete solutions, always with sensitivity, kindness and respect. He manages to approach even complex topics with ease, offering insights and perspectives that go beyond mere technical execution.
Alex is, without a doubt, a highly valuable professional, but above all a pleasure to collaborate with. Highly recommended to those seeking not only expertise, but also a professional relationship based on trust and respect.”
Roberto ScafuroFounder & Coach, RS“I collaborated with Alex on the negotiation.eu project. He’s a reliable professional with solid skills in web design and website development. He takes care of every detail with precision, is quick to respond, and always has an effective technical solution. He’s a go-to person for everything related to digital presence.”
Federico OggianTrainer, Coach & ConsultantI travel whenever I can, I read a lot, and I train. Training is where I first understood how progress actually works: nothing moves in a week, a lot moves in a year, and only if you keep track of what you are doing. I ended up doing the same thing for a living.
Digital marketing is the one place where technology, behavioural psychology and creativity have to work together, and that is what made it mine: the tracking tells you what happened, the psychology tells you why, and the creative part is where you do something about it. I started with one piece of it, followed what came before and after, and did not stop until I had worked in all of it.
That is how four years at FYM turned into something wider than running campaigns: I ended up building the pages, setting up the tracking, wiring the automations, and sitting with the sales team to see what my numbers looked like from their side of the desk.
In parallel I opened Exolus, my own practice, because I wanted to do this work for entrepreneurs, companies and independent professionals who needed clients and had nobody inside to go and find them.
Then something happened that I still enjoy telling. My first job was technical support in a construction company outside Rome. Four years after I had left, they called me back, this time to build their website.
Born in Romania, raised in Italy, and since 2026 in Berlin. The move came from the same place as everything else: wanting to explore, to grow, and to measure myself against a market this large.
What I am looking for now is a role where acquisition is measured and not assumed, in a team where I can own two or three stages and speak the language of the others.
Last updated September 2026
This site is my personal portfolio. It sells nothing, it has no contact form, no newsletter and no accounts. The little data it does handle is described below, in plain words.
Alexandru Constantin Prisecariu, Berlin, Germany. You can reach me at alex@prisecariu.com for anything on this page, including the requests listed under Your rights.
The site is hosted by Netsons S.r.l. in Italy. Like any web server it records the requests it receives: IP address, browser and device type, date and time, and the page asked for. Those logs exist to keep the site running and to spot abuse, and are kept only as long as the host needs them. Legal basis: legitimate interest, Art. 6(1)(f) GDPR.
I use Umami, a cookieless analytics tool, to count visits, pages and referrers in aggregate. It sets no cookies, stores nothing on your device and builds no profile. Your browser fetches its script from cloud.umami.is, and that is the one request this page makes outside my own domain. Besides page views I record a short list of my own events: which sections were scrolled to, and whether someone opened a project, a certificate, the CV or one of these policies. They are counted, never tied to a person. I can see that a page was read, not who read it. There is no Google Analytics on this site, no advertising tag and no tool that follows you anywhere else. Legal basis: legitimate interest, Art. 6(1)(f) GDPR.
The typefaces are served from this domain, not from Google Fonts, and so are the images and the icons. Apart from the analytics script named above, nothing this page loads comes from anywhere else.
If you email me, your address and whatever you write are processed so that I can answer. Mail for this domain is handled by my provider and forwarded to a Google mailbox. I keep the correspondence as long as it is useful to the conversation. Legal basis: legitimate interest, or the steps taken before a contract if we end up working together, Art. 6(1)(f) and 6(1)(b) GDPR.
This page links to client sites, LinkedIn, Udemy, Learnn, HubSpot and Google, where the reviews are. The moment you follow one of those links you are on someone else’s site, under their rules, not mine.
Under the GDPR you can ask me for access to your data, for correction, deletion, restriction of processing or portability, and you can object to anything I process on the basis of legitimate interest. Write to alex@prisecariu.com. You can also complain to a supervisory authority: for Berlin that is the Berliner Beauftragte für Datenschutz und Informationsfreiheit.
The product names and logos on this page belong to their respective owners. They appear only to identify the tools I work with and the bodies that issued my certifications, and they imply no partnership, sponsorship or endorsement. Where a logo is drawn in a single colour, that is for legibility on a dark background. If you hold one of these marks and would rather it appeared differently, or not at all, write to alex@prisecariu.com and I will change it.
If this site starts collecting something different, this page changes with it.
Last updated September 2026
This site sets no cookies. Not one, not even a technical one.
Nothing is written to your browser and nothing is read from it. There is no consent notice because there is nothing to consent to, no identifier follows you from one visit to the next, and nothing here can follow you to any other site.
Umami, the analytics tool I use, counts the request on its own servers: how many visits, which pages, which referrer, which country, plus the handful of events listed in the privacy policy. All of it is counted on their side. It stores nothing on your device, so there is no cookie to accept or refuse.
The web server records the requests it receives, as every web server does. Those are not cookies and they are described in the privacy policy.
The day this site needs a cookie for anything, a notice will ask you first and this page will say exactly what the cookie does and how long it lasts.
HubSpot Academy · 2026, valid to 2028
Eleven modules across paid search, social and programmatic, from setting the strategy to reporting on what the spend returned.
HubSpot Academy · 2026, valid to 2028
Ten modules on how the channels work together, from the website and the content out to ads, email and the behaviour behind the clicks.